While your business is having struggle with a huge change that is beating the familiar tactics, you have always used to communicate with your consumers and prospects. As a small business, you may not have massive budgets to invest in advertising or other expensive marketing tactics to grow your business. If you want to grow your brand with limited resources, the best way is to introduce content marketing.
You should use proper content marketing strategies for your company. Unless you will miss a fresh opportunity to grow your brand in more convenient way. According to the Content Marketing Institute’s 2017 benchmarks, one of the biggest reasons for content initiatives’ failure is the lack of strategy. If you don’t have a strategy, it’s likely that you’ll experience significant challenges while implementing content marketing strategies.
To build a content marketing strategy you have to define your goals. The goals that you like to achieve. So you should check that if the content is produced is in line with your goals. Now you will also want to review your existing channels of communication. You should make an audit on everything you’ve been publishing on those channels.
So what is content marketing? And how should it be?
• Content Marketing is a strategic marketing approach. But it’s not just randomly posting items to your social media feeds. Have a clear sense about what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategies.
• Your content must benefit a clearly defined audience. You should define the needs, interests, questions, concerns, and pain points of your prospects. Your audience should get clear information about how your product or service fit into their lives and what expertise you possess that is god for them.
• Your content must be valuable, relevant and consistent to your clients.
Now the question is why is it important?
At present most of us research products and services online before proceed to a purchase. Before ever setting foot in a dealership, we study different products, compare features and prices. People want good content that helps them in making good decisions. At present consumers are less responsive to traditional advertising and old sales tactics. A study reveals that 70% of consumers prefer to learn about companies through articles instead of advertising.
Consumers turn to search engines for their solutions. When they Google it, it’s the best opportunity for you to win new consumers.
Just because marketers realize the importance of content, many have yet to establish a formal content marketing strategy as well. So how to develop a content marketing plan that makes your business growing? Here are 5 key steps to guide your efforts to serve as a framework.
You should determine first what objectives your organization needs to achieve. Then be sure that what role content will meet the requirement.
Your content should have the benefits to elaborate your service or product to your audience.
Great content begins with a clear sense of what you want to explain. You should establish a consistent tone that represents the expertise and values of your brand. Your content must be optimized for your audience.
You should have clear information about how you will distribute content. If you start a blog, the topics and how often it will be updated, should be clear to you. A regular, consistent schedule is the best for establishing familiarity with your clients.
By tracking results, you will be able to obtain important insights into whether and how people respond to your content as well. It will enable you to take what you learn to improve your content strategy. It will give you the opportunity to improve your result over time for your brand.